Optimizing Channel Performance with Billy Grace
Billy Grace's AI-driven marketing platform allows marketers to gain insight into all channels that refer traffic to their website, providing a comprehensive understanding of where website traffic is coming from and how it performs. By using UTMs and our Pixel to attribute performance, businesses can track and analyze the performance of different channels, such as social media or email marketing, and optimize their efforts to drive more revenue.
What to expect.
In this blog post, we will dive deeper into the topic of channel performance and how businesses can use Billy Grace’s platform to improve results.
We will explore the key metrics available on the channel performance overview, such as sessions, users, and revenue, and show you how to use them to make data-driven decisions.
Additionally, we will discuss the Channel Insights table, which provides detailed information on the performance of each channel, and how to use it to optimize your marketing efforts. Our platform helps businesses to make informed decisions, maximizing their ROI and reach their target audience better.
Understanding Channel Performance
Billy Grace’s AI-driven marketing platform tracks several key metrics to help businesses understand the performance of their different marketing channels. These metrics include:
Sessions: The number of times a user has interacted with your website in a given period of time.
Users: The number of unique individuals who have interacted with your website in a given period of time.
New Users: The number of unique individuals who have interacted with your website for the first time in a given period of time.
Total Generated Revenue: The total amount of revenue generated from website interactions in a given period of time.
All of these metrics can be visualized in the channel overview graph. The graph displays the total selected period on the X-axis and the metric selected on the Y-axis. All the lines represent different channels that are responsible for incoming traffic. It allows businesses to see at a glance how different channels are performing, allowing them to make data-driven decisions to optimize their marketing efforts.
Using Billy Grace’s Platform for Channel Performance
In order to use the channel performance page on Billy Grace’s AI-driven marketing platform, the Billy Pixel must be installed on your website.
The Billy Pixel is a small piece of code that, once installed, tracks and attributes website interactions to specific channels.
It is crucial for the platform to track and attribute performance to specific channels in order to provide businesses with a comprehensive overview of their performance.
The ways Billy Grace calculates attribution are:
- Last click
- Data driven Attribution
Last Click
Based on the last click, the conversion is awarded to the final touchpoint.
Data driven Attribution
Billy Grace uses data-driven attribution models, to calculate atrribution. one of these models is used to calculate which channel or touchpoint contributed the most to achieving a conversion.
Billy Grace’s attribution model tracks more than, for example: Google Analytics 4.
The algorithm compares all paths that directly lead to a conversion with all the paths that do not lead to a conversion, and assigns value to each touchpoint to calculate which touchpoint contributed to achieving the conversion.
Users also have the option to add more metrics to the table by clicking on “Columns” in the top left of the table. This allows them to view additional data and make more informed decisions when optimizing their marketing efforts.
A must in this new digital age.
As the end of third party cookies insight it becomes harder and harder to gain full insight in the conversion path.
Billy Grace is directly connected to your Shopify store and only uses first party data. Based on this first party data, Billy Grace gives accurate insight in the performance of your ads. With Billy Grace’s platform, businesses can gain accurate insights into their marketing efforts, even in the post-cookie world, and make data-driven decisions to optimize their results.
Conclusion
Billy Grace’s AI-driven marketing platform helps businesses track and analyze the performance of different marketing channels such as social media or email marketing and optimize their efforts to drive more revenue.
Our platform tracks key metrics like sessions, users, and revenue using UTMs and the Billy Pixel. It uses data-driven attribution models to calculate which channel or touchpoint contributed the most to achieving a conversion, and it is based on first party data giving accurate insight even with the end of third party cookies insight.
With real-time data collection, marketeers can make better decisions and be more creative in their marketing efforts. They can quickly identify which channels are driving the most traffic and revenue, and make adjustments accordingly to maximize their ROI.
If you’re interested in seeing how Billy Grace’s platform can help improve your business’s marketing efforts, request a trial today and experience the power of AI-driven insights for yourself!
