Make decisions you can trust with attribution you can rely on.
Discover the real value of each touchpoint in the customer journey, with AI-modeled attribution.
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Full-funnel measurement
Maintain a data-driven strategy with full-funnel data measurement. My Unified Marketing Measurement model attributes both views and clicks to include top-funnel advertisement impact on conversions. This prevents over-interpreting the impact of low-funnel ads and provides full-funnel insights of ad performance.
Helicopter view
My Data-driven attribution models quantify the effect of all influencing factors on conversions. Besides the influence of all touchpoints in the customer journey, I even quantify the influence of weather and product seasonality.
Unlimited data retention
While third-party reliant attribution is hindered by data retention caps at just seven days, with me you get unlimited data retention. With first-party tracking, I break free from the constraints and prevent fragmenting customer journeys.
Bring back decisions you can trust
Ad manager data doesn’t align with backend results
Ad managers tend to attribute 100% of the conversion value to themselves, neglecting the influence of other ads and channels. Using this data in your analyses often leads to conversion results two times higher than your goods sold.
AI-modeled attribution
Elevate your performance intelligence with unparalleled attribution models, designed to measure full-funnel impact. My ‘Unified Marketing Measurement’ model redefines industry standards by blending click and view valuations, offering a holistic analysis of how impressions evolve into actionable clicks and conversions. Discover the value of top-funnel awareness to bottom-funnel action and harness the power of attribution aimed for sustainable growth. This is all better due to improved tracking.
Backend synchronization
Integrate your backend systems for pinpoint accuracy. Integrable with any major order platform, I dive deep into your data to provide more precise insights into new and returning customers, or ad profits.
Easy evaluation
Simplify your marketing performance evaluation with dynamic comparison tables. Assess various attribution models side-by-side, across multiple metrics in one comprehensive table. Discover the impact of each model on your campaigns’ performance to highlight the effect of different view-and touchpoints in the funnel, enabling you to fine-tune strategies with more precision.
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Book a demo
Book a 45-minute online meeting with one of my experts, and they’ll show you how I can improve your decision-making with data you can trust.
Discover my other features
My power lies in the combination of my features in an all-in-one package. Go back to the feature overview to look at my other features.
Frequently Asked Questions
With improved data-driven attribution models, you are able to answer some of the most vital questions in your daily online marketing operations. Get answers to questions such as:
- What is the influence of touchpoints early in the customer journey on purchase?
- Which online or offline channels are most effective?
- What do my most converting customer journeys look like?
- How can I optimize my spending to maximize my conversions?
I stand out because of my seamless integration of first-party data tracking and advanced models like Multi-touch Attribution (MTA) and Unified Marketing Measurement (UMM). My approach ensures comprehensive, bias-free insights across all online customer interactions, offering a holistic view of the customer journey that’s unparalleled in accuracy and actionable intelligence.
Absolutely. I’m fully committed to be compliant with applicable laws and regulations, such as the GDPR. By leveraging first-party data and adhering to the strictest data protection standards, I guarantee your data handling practices respect user privacy and meet regulatory requirements.
Yes, you can effortlessly integrate my attribution models with a wide range of marketing channels and platforms. My system is designed for easy integration, enabling you to bring together data from diverse sources for comprehensive attribution analysis. This means you can continue using your favorite tools and platforms while benefiting from the deep insights my attribution models provide.
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