Make decisions you can trust with attribution you can rely on.
Discover the real value of each touchpoint in the customer journey, with AI-modeled attribution.





















Full-funnel measurement
Maintain a data-driven strategy with full-funnel data measurement. My Unified Marketing Measurement model attributes both views and clicks to include top-funnel advertisement impact on conversions. This prevents over-interpreting the impact of low-funnel ads and provides full-funnel insights of ad performance.
Helicopter view
My Data-driven attribution models quantify the effect of all influencing factors on conversions. Besides the influence of all touchpoints in the customer journey, I even quantify the influence of weather and product seasonality.
Unlimited data retention
While third-party reliant attribution is hindered by data retention caps at just seven days, with me you get unlimited data retention. With first-party tracking, I break free from the constraints and prevent fragmenting customer journeys.
Bring back decisions you can trust
Measure full-funnel with branding performance
Stop making decisions with a blindfold on. I help you tackle the challenge of attributing top-funnel consumer engagement and gain full-funnel insights. My models deliver an unbiased, true representation of your entire marketing funnel, integrated with the conversion data from your backend system. This ensures that you have access to independent and true insights in each advertisement’s contribution to your conversions.
Multi-Touch-Attribution (MTA)
My MTA model employs advanced deep learning to accurately assign value to each click interaction along the customer journey, pinpointing which touchpoints contribute to conversions. This model excels in analyzing complex customer journeys across marketing channels and devices, enabling precise optimization of marketing effectiveness. With MTA, I give you more insights into your marketing performance on every (channel, campaign, ad, creative and product) level, facilitating data-driven decisions enhance ROI.
Unified Marketing Measurement (UMM)
With UMM I integrate Multi-Touch Attribution (MTA) with Marketing Mix Modeling (MMM) on a granular level. UMM measures how clicks, impressions, and external factors like seasonality collectively influence conversions. This way, I provide a total overview of marketing impact by attributing it from both a macro and micro perspective. UMM is ideal for marketers seeking full-funnel data measurement, ensuring that full-funnel strategies and investments are not only impactful but also aligned with overarching business objectives.
Backend synchronization
I integrate with your backend systems for pinpoint accuracy. Integrable with any major order/conversion platform, I enhance my tracking & attribution accuracy with your backend data so everything is connected with your real conversion data. Additionally, it enables me to provide you with more insights with additional metrics like new customers, returning customers, CLV metrics, return values, and more.
Easy evaluation
Simplify your marketing performance evaluation with my dynamic analytics formats. Assess your results in dynamic and actionable tables, customizable to your preferences. Discover the impact of each model on your campaigns’ performances to highlight the effect of different view- and touchpoints in the funnel, enabling you to fine-tune strategies with more precision.
Integrate your entire tech stack and gain full control

"Billy Grace enhanced my control over online marketing, enabling efficient budget allocation and international scaling. I Highly recommend their AI solution!"

"BG helped us with more insight into the value of our online channel mix, automated tasks, and spent our budgets more efficiently."

"We saw an uplift in measurement of 10-15% and gained insights in the impact of top-funnel channels"

“With Billy Grace’s automated solutions, we’ve reduced costs and boosted our overall marketing efficiency by reducing CAC with 44%”

“With Billy Grace we finally get insights from data that exactly corresponds with the sales numbers of our clients.”
Book a demo
Book a 45-minute online meeting with one of my experts, and they’ll show you how I can improve your decision-making with data you can trust.
Discover my other features
My power lies in the combination of my features in an all-in-one package. Go back to the feature overview to look at my other features.
Frequently Asked Questions
With improved data-driven attribution models, you are able to answer some of the most vital questions in your daily online marketing operations. Get answers to questions such as:
- What is the influence of touchpoints early in the customer journey on purchase?
- Which online or offline channels are most effective?
- What do my most converting customer journeys look like?
- How can I optimize my spending to maximize my conversions?
I stand out because of my seamless integration of first-party data tracking and advanced models like Multi-touch Attribution (MTA) and Unified Marketing Measurement (UMM). My approach ensures comprehensive, bias-free insights across all online customer interactions, offering a holistic view of the customer journey that’s unparalleled in accuracy and actionable intelligence.
Absolutely. I’m fully committed to be compliant with applicable laws and regulations, such as the GDPR. By leveraging first-party data and adhering to the strictest data protection standards, I guarantee your data handling practices respect user privacy and meet regulatory requirements.
Yes, you can effortlessly integrate my attribution models with a wide range of marketing channels and platforms. My system is designed for easy integration, enabling you to bring together data from diverse sources for comprehensive attribution analysis. This means you can continue using your favorite tools and platforms while benefiting from the deep insights my attribution models provide.
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