Attribution

Make decisions you can trust with attribution you can rely on.

Discover the real value of each touchpoint in the customer journey, with AI-modeled attribution.

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Unlimited data retention

While third-party reliant attribution is hindered by data retention caps at just seven days, with me you get unlimited data retention. With first-party tracking, I break free from the constraints and prevent fragmenting customer journeys.

Helicopter view

My Data-driven attribution models quantify the effect of all influencing factors on conversions. Besides the influence of all touchpoints in the customer journey, I even quantify the influence of weather and product seasonality.

Full-funnel measurement

Maintain a data-driven strategy with full-funnel data measurement. My Unified Marketing Measurement model attributes both views and clicks to include top-funnel advertisement impact on conversions. This prevents over-interpreting the impact of low-funnel ads and provides full-funnel insights of ad performance.

Bring back decisions you can trust

ATTRIBUTION

Ad manager data doesn’t align with backend results

Ad managers tend to attribute 100% of the conversion value to themselves, neglecting the influence of other ads and channels. Using this data in your analyses often leads to conversion results two times higher than your goods sold.

ATTRIBUTION

AI-modeled attribution

Elevate your performance intelligence with unparalleled attribution models, designed to measure full-funnel impact. My ‘Unified Marketing Measurement’ model redefines industry standards by blending click and view valuations, offering a holistic analysis of how impressions evolve into actionable clicks and conversions. Discover the value of top-funnel awareness to bottom-funnel action and harness the power of attribution aimed for sustainable growth.  This is all better due to improved tracking.

ATTRIBUTION

Backend synchronization

Integrate your backend systems for pinpoint accuracy. Integrable with any major order platform, I dive deep into your data to provide more precise insights into new and returning customers, or ad profits.

ATTRIBUTION

Easy evaluation

Simplify your marketing performance evaluation with dynamic comparison tables. Assess various attribution models side-by-side, across multiple metrics in one comprehensive table. Discover the impact of each model on your campaigns’ performance to highlight the effect of different view-and touchpoints in the funnel, enabling you to fine-tune strategies with more precision.

Book a demo

Book a 45-minute online meeting with one of my experts, and they’ll show you how I can improve your decision-making with data you can trust.

FEATURE OVERVIEW

Discover my other features

My power lies in the combination of my features in an all-in-one package. Go back to the feature overview to look at my other features.

Frequently Asked Questions

Marketing starts with the right insights in your data

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