Attribution

Make decisions you can trust with attribution you can rely on.

Discover the real value of each touchpoint in the customer journey, with AI-modeled attribution.

Full-funnel measurement

Maintain a data-driven strategy with full-funnel data measurement. My Unified Marketing Measurement model attributes both views and clicks to include top-funnel advertisement impact on conversions. This prevents over-interpreting the impact of low-funnel ads and provides full-funnel insights of ad performance.

Helicopter view

My Data-driven attribution models quantify the effect of all influencing factors on conversions. Besides the influence of all touchpoints in the customer journey, I even quantify the influence of weather and product seasonality.

Unlimited data retention

While third-party reliant attribution is hindered by data retention caps at just seven days, with me you get unlimited data retention. With first-party tracking, I break free from the constraints and prevent fragmenting customer journeys.

Bring back decisions you can trust

ATTRIBUTION

Measure full-funnel with branding performance

Stop making decisions with a blindfold on. I help you tackle the challenge of attributing top-funnel consumer engagement and gain full-funnel insights. My models deliver an unbiased, true representation of your entire marketing funnel, integrated with the conversion data from your backend system. This ensures that you have access to independent and true insights in each advertisement’s contribution to your conversions.

ATTRIBUTION

Multi-Touch-Attribution (MTA)

My MTA model employs advanced deep learning to accurately assign value to each click interaction along the customer journey, pinpointing which touchpoints contribute to conversions. This model excels in analyzing complex customer journeys across marketing channels and devices, enabling precise optimization of marketing effectiveness. With MTA, I give you more insights into your marketing performance on every (channel, campaign, ad, creative and product) level, facilitating data-driven decisions enhance ROI.

ATTRIBUTION

Unified Marketing Measurement (UMM)

With UMM I integrate Multi-Touch Attribution (MTA) with Marketing Mix Modeling (MMM) on a granular level. UMM measures how clicks, impressions, and external factors like seasonality collectively influence conversions. This way, I provide a total overview of marketing impact by attributing it from both a macro and micro perspective. UMM is ideal for marketers seeking full-funnel data measurement, ensuring that full-funnel strategies and investments are not only impactful but also aligned with overarching business objectives.

ATTRIBUTION

Backend synchronization

I integrate with your backend systems for pinpoint accuracy. Integrable with any major order/conversion platform, I enhance my tracking & attribution accuracy with your backend data so everything is connected with your real conversion data. Additionally, it enables me to provide you with more insights with additional metrics like new customers, returning customers, CLV metrics, return values, and more. 

ATTRIBUTION

Easy evaluation

Simplify your marketing performance evaluation with my dynamic analytics formats. Assess your results in dynamic and actionable tables, customizable to your preferences. Discover the impact of each model on your campaigns’ performances to highlight the effect of different view- and touchpoints in the funnel, enabling you to fine-tune strategies with more precision.

Integrate your entire tech stack and gain full control 

See all integrations
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Book a demo

Book a 45-minute online meeting with one of my experts, and they’ll show you how I can improve your decision-making with data you can trust.

FEATURE OVERVIEW

Discover my other features

My power lies in the combination of my features in an all-in-one package. Go back to the feature overview to look at my other features.

Frequently Asked Questions

Marketing starts with the right insights in your data

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