Data

Clear customer journeys with first-party data

Understanding your customer starts with accurate tracking. My unmatched tracking precision captures full customer journeys, while complying with privacy regulations.

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Improved accuracy

I am the solution for Ad-blockers and new privacy regulations. Case studies indicate my pixel achieves a 31% increase in tracking accuracy compared to traditional tracking methods like GA4.

Unsampled data

Precision is key. My tracking method doesn’t use sampled data to project customer journeys. In order to help you truly understand your customer behavior, I offer exact data – not a prediction based on a sample.

Privacy law compliant

In light of the upcoming privacy developments, I am fully prepared for the cookieless future by exclusively using first-party cookies. As privacy regulations will keep on changing, I too will constantly adapt by using AI technology to capture full customer journeys, without the use of personal data.

Tackle the growing challenges of privacy regulations

DATA

Privacy & consent initiatives interrupt customer journeys

You’re losing valuable insights into consumer behavior, with which you build your strategies. Ad-blockers and privacy regulations are disrupting traditional tracking methods, particularly those reliant on third-party cookies. As these tools block access to user data, it becomes increasingly difficult to effectively trace the entire customer journey.

DATA

Unlock seamless journey tracking through AI

By combining first-party data with AI session-stitching models, I’m able to track more sessions and link fragmented sessions into a single customer journey – compliant with privacy laws and regulations.

DATA

Harness the power of accurate first-party data

Accurate performance data builds the foundation of all your marketing activities. I’m better at identifying sessions from the same user to capture full customer journeys. Strengthen your data source to optimize your strategies for maximum impact.

DATA

Prepared for the cookie-less future

Position yourself at the forefront of the cookieless transition by switching to first-party tracking. My future-proof tracking method secures a steady source of data, so you don’t have to worry about an unreliable dataset.

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"Billy Grace enhanced my control over online marketing, enabling efficient budget allocation and international scaling. I Highly recommend their AI solution!"
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"BG helped us with more insight into the value of our online channel mix and spent budgets more efficiently. Excited for ongoing collaboration!"
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Book a demo

Book a 45-minute online meeting with one of my experts, and they’ll show you how I can improve your decision-making with data you can trust.

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FEATURE OVERVIEW

Discover my other features

My power lies in the combination of my features in an all-in-one package. Go back to the feature overview to look at my other features.

Feature overview

Frequently asked questions

How do the latest developments in privacy influence tracking?

How much data can your tool track more than traditional tools?

What exactly is first-party tracking, and how is it different from third-party tracking?

How does Billy Grace align with privacy laws through first-party tracking?

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Marketing starts with the right insights in your data

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