Frequently asked questions

Privacy developments are significantly reshaping traditional tracking methods, emphasizing user consent and data protection. The phasing out of third-party cookies by major browsers blocks the connection between touchpoints in the customer journey. Innovative companies are seeking user-friendly ways to collect data without compromising privacy.

I’ve seen cases with an increase of 15% to sometimes 25% more sessions tracked by my pixel. With the rise of more privacy rules in the future, this difference could become even greater.

To understand the implications, think of the following: if a plane flies 15% off-course, on short distances it wouldn’t make a big difference. But if you’re flying from New York to Amsterdam, you could end up in Rome. The same holds true for your data-driven marketing strategies.

Customer-journey tracking is like getting to know someone in a cafe. First-party tracking means getting to know someone through direct conversations instead of overhearing snippets from others (which would be third-party tracking). Third-party tracking on the other hand, is like learning about a person from others. This method is blocked by many new privacy regulations, which leads to incomplete information. First-party tracking ensures consistency and a more personalized and secure way of data collection.

I value honesty as much as I do innovation. First-party tracking means the conversation is between me and your users—without a middleman. I’m not just following the rules; I’m advocating a future where everyone’s digital space is respected. A promise I can keep, while still capturing the full conversation and saving the information for marketing purposes.

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