Clear customer journeys with first-party data
Understanding your customer starts with accurate tracking. Our unmatched tracking precision captures full customer journeys while complying with privacy regulations.
Improved accuracy
We offer the solution for Ad-blockers and new privacy regulations. Case studies indicate the pixel achieves a 31% increase in tracking accuracy compared to traditional tracking methods like GA4.
Unsampled data
Precision is key. Our tracking method doesn’t use sampled data to project customer journeys. In order to help you truly understand your customer behavior, we offer exact data, not a prediction based on a sample.
Privacy law compliant
In light of the latest privacy developments, I am fully prepared for the cookieless future by exclusively using first-party cookies. As privacy regulations will keep on changing, we too will constantly adapt by using AI technology to capture full customer journeys, without the use of personal data.
Tackle the growing challenges of privacy regulations
Privacy & consent initiatives interrupt customer journeys
You’re losing valuable insights into consumer behavior, with which you build your strategies. Ad-blockers and privacy regulations are disrupting traditional tracking methods, particularly those reliant on third-party cookies. As these tools block access to user data, it becomes increasingly difficult to effectively trace the entire customer journey.
Unlock seamless journey tracking through AI
By combining first-party data with AI session-stitching models, we track more sessions and link fragmented sessions into a single, complete customer journey. Entirely compliant with privacy laws and regulations.
Harness the power of accurate first-party data
Accurate performance data builds the foundation of all your marketing activities. We’re more effective at identifying sessions from the same user, giving you a more complete view of every customer journey. Strengthen your data source to optimise your strategy and act with more confidence.
Prepared for the cookieless future
Position yourself at the forefront of the cookieless transition by switching to first-party tracking. Our future-proof tracking method secures a steady source of data, so you don’t have to worry about an unreliable dataset.
Integrate your entire tech stack and gain full control
“Thanks to this approach, we’ve developed a scalable brand strategy that directly contributes to our commercial objectives."
"With Billy Grace, we finally see the full picture and use every euro more intelligently by focusing more on top-funnel advertising."
"Billy Grace has helped us adopt a data-driven strategy that goes beyond last-click."
“Billy Grace helps us make decisions with confidence. We’re no longer guessing; we know where to invest and how to grow.”
Book a demo
Book a 45-minute online meeting with one of our experts, and they’ll show you how we can improve your decision-making with data you can trust.
Discover our other features
Billy Grace’s power lies in the combination of our features in an all-in-one package. Have a look at the overview to discover our other features.
Frequently asked questions
Privacy developments are significantly reshaping traditional tracking methods, emphasizing user consent and data protection. The phasing out of third-party cookies by major browsers blocks the connection between touchpoints in the customer journey. Innovative companies are seeking user-friendly ways to collect data without compromising privacy.
We’ve seen cases with an increase of 15% to sometimes 25% more sessions tracked by our pixel. With the rise of more privacy rules in the future, this difference could become even greater.
To understand the implications, think of the following: if a plane flies 15% off-course, on short distances, it wouldn’t make a big difference. But if you’re flying from New York to Amsterdam, you could end up in Rome. The same holds true for your data-driven marketing strategies.
Customer-journey tracking is like getting to know someone in a cafe. First-party tracking means getting to know someone through direct conversations instead of overhearing snippets from others (which would be third-party tracking). Third-party tracking on the other hand, is like learning about a person from others. This method is blocked by many new privacy regulations, which leads to incomplete information. First-party tracking ensures consistency and a more personalized and secure way of data collection.
We value honesty as much as we do innovation. First-party tracking means the conversation is between your users and us, without a middleman. We’re not just following the rules, we’re advocating a future where everyone’s digital space is respected. A promise we can keep, while still capturing the full conversation and saving the information for marketing purposes.
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