The team behind the name

We are a fast-growing AI start-up based in Amsterdam that was founded in 2022 by three online marketers with a clear vision. Together with a team of more than 10 different nationalities, we innovate, have fun, and inspire to make a global change in data-driven marketing.

You’re in good company

Our story

Billy Grace started with a clear vision: to tackle the inefficiency faced by marketers, who were spending 80% of their time analyzing and optimizing campaigns using flawed data. We believe marketers should be channeling their energy into strategy and creativity to connect with their audience, not getting bogged down with analyzing data all day.

The disconnect between ad optimization and creativity is a gap we’re determined to bridge. Seeing the transformative potential of AI, we set out to simplify data-driven tasks and streamline efficiency to free up time. This will let marketers refocus on the heart of marketing—the art of engaging and inspiring.

Our vision is to bring back strategy and creativity into marketing by saving time on data analysis and optimization.


We are on a mission to deliver the worlds leading AI-powered operating system for digital marketers.

Our values

Ambition and curiosity is what fuels us, having fun is what drives us. Our team’s journey is defined by being pioneers in the digital marketing realm, always exploring new frontiers with courage. We’ve built trust with our partners by being reliable and straightforward, ensuring we’re always there when you need us.

Our tools are accessible to all, breaking down complex data into simple, actionable insights. Innovation drives us forward, pushing the boundaries of what’s possible to stay ahead in a high-paced world. And through it all, we strive to inspire our clients as well as ourselves.

1 open position(s)

We’re hiring!

Join us where innovation meets passion at the heart of digital marketing. We’re looking for individuals who are eager to push boundaries, value authenticity and want to inspire and be inspired. If you’re ready to make a meaningful impact alongside trusted partners, explore our opportunities below.

In the media

AI-marketing startup Billy Grace grows 800%

“The revenue of AI marketing startup Billy Grace increased eightfold last year. This was partly due to new companies using the platform, such as Mr Marvis, DPG Media, Intratuin, and Picnic. Additionally, two new angels joined as investors…”

Investments in AI rising

“Dutch companies have the wind at their back due to ChatGPT. Investments in start-ups are rising. Announcements of investments in AI companies have been continuing in recent months. For example, Billy Grace raised €2.3 million, in addition to €5 million…”

Alex Stil and Rob van Nuenen invest in Billy Grace

“To enable international expansion, the startup can now use the network of Alex Stil, who was the head of GroupM Services EMEA until November 2023. To deepen the channel strategy, Rob van Nuenen is coming on board. He is the founder and director of Channable and…”

Join the team

We’re almost always looking for new talent to join our teams. We’re assembling a group of dreamers and doers, united by a mission to redefine the digital marketing landscape. If you have great ambitions and are ready to make your mark, then we’d love to hear from you.

See open positions