How DAS Import increased quote requests by 31% while reducing costs by 23%

“Billy Grace finally offers us insight into what works, even when it comes to offline campaigns. The linking of various data sources and the clear reports allow us to steer much more specifically on returns. The platform feels like a smart colleague who thinks along with us and looks ahead.”

Job Das

Founder

Results

Since implementing Billy Grace’s marketing analytics and automation solution, DAS Import significantly optimized its marketing strategy. Key results achieved in just six months include:

+31.2% requests for quotes

Improved targeting and smarter channel allocation resulted in a sharp increase in qualified quote requests.

-23.3% cost per quote reduction

Automated budget allocation helped DAS Import achieve a significant reduction in the cost of acquiring each quote request. This resulted in better resource allocation without sacrificing campaign outcomes.

-8% ad spend reduction

With more efficient allocation of marketing budgets, DAS Import was able to lower its ad spend while still maintaining performance levels, making the advertising spend more effective.

Ability to measure conversions from radio campaigns

Following the strong performance of its radio campaigns, DAS Import has decided to reinvest in radio advertising and expand its efforts to include TV commercials as well.

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Challenge

Before implementing Billy Grace, DAS Import faced a common but critical challenge: understanding the real impact of upper-funnel marketing activities.

Despite significant investment in channels like YouTube and radio, there was little visibility into how these efforts translated to tangible results like quote requests or conversions. This data blind spot made it difficult to justify branding spend, leading to inefficient budget allocation and hesitancy to scale investments. Additionally, discrepancies between backend performance and tools like GA4 caused further friction in decision-making.

Approach

Together with Happy Horizon, DAS Import implemented Billy Grace to bring structure and measurable outcomes to their marketing investments. The focus was placed on:

• Unified Marketing Measurement (UMM) Model: Billy Grace’s UMM model helped DAS Import gain clearer insights into the impact of their branding activities, particularly on YouTube and radio. By tracking both online and offline channels together, DAS Import was able to see the true effect of these campaigns on overall performance.
• Automated budget optimization: The platform allowed DAS Import to automate the redistribution of their marketing budget based on real-time performance data, ensuring that funds were allocated more effectively across all channels.
• Offline data integration: DAS Import incorporated offline media data (like radio) into their digital performance measurement system, enabling a more complete picture of campaign success and offering new opportunities for optimizing budget spend.

Key takeaways

• Radio has proven to be an effective channel for generating new quote requests.
• Full-funnel visibility enabled smarter investment in both branding and performance channels.
• Smarter attribution revealed the true value of upper-funnel platforms like Meta and YouTube.
• Automated budget optimization led to reduced costs while improving results.
• A strong foundation for future growth has been established through consistent, data-driven marketing.