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How Soldaat van Oranje optimized their tracking (Video ENG Subs)

Discover how Soldaat van Oranje optimized its marketing strategy with the help of Billy Grace. In this video, we discuss last-click attribution, the difference between perceptions on the marketing funnel, and the challenges of investing solely in the bottom funnel. Learn more about the collaboration, best practices, and impressive results of this unique case.

Check out the video below!

Chapters:
0:00 Introduction
1:26 Issue
2:48 Last-Click Attribution Explained
3:20 Soldier of Orange Strategy
4:35 Consequences of the Difference in Organization and Marketing Funnel
5:12 Danger of Only Investing in the Bottom Funnel
6:20 Soldier of Orange Challenges
7:48 Billy Grace Explained
11:30 Timeline Collaboration
12:24 Best Practices Soldier of Orange
13:45 Case Results
14:42 ROAS Per Attribution Model
17:04 Next Steps for Soldier of Orange
18:01 Billy Grace Autopilot Explained
21:00 Takeaways from Boest
22:20 Importance of Correct Data and Tracking
22:46 Conclusion

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