Your leads move across platforms.Your data doesn’t
If you generate leads online, your data sources likely don’t show the full picture. Your CRM doesn’t align with marketing data. Multi-touch journeys break across platforms. And every dashboard tells a different story.
No visibility into what drives revenue and closed deals.
Upper-funnel campaigns get ignored by last-click attribution models
Disconnect between ad platforms, GA4, and your CRM
Leadership questions marketing ROI
Teams waste hours pulling incomplete reports
The Marketing OS for B2C Leadgen brands
See the full journey
From first ad impression to closed deal, stitched and attributed.
Optimize for outcomes
Understand which channel contributes to real performance.
One source of truth
Unify tracking, attribution, marketing data and CRM data in one platform trusted by all teams.
AI budget optimizations
Optimize budgets daily, and be in control at every step.
How Leadgen teams use Billy Grace to scale smarter
You’re optimizing for cost-per-lead. But no idea what leads to MQLs, SQLs, or appointments.
See which channels, campaigns, or touchpoints convert into closed deals.
Ad reports don’t match your CRM. And no one can explain why.
Get one connected view that finally aligns your ad and CRM data.
You’re manually shifting budget based on clicks or gut feel.
Let AI reallocate spend daily based on SQL conversion rate.
Teams debate conflicting dashboards.
One unified view. Trusted by marketing, sales, and finance.
Calculate your potential
In just 1 minute, see how much you could win with Billy Grace. No guesswork. Our ROI calculator uses real scenarios from real clients.
This is what clarity looks like
When your data is fragmented, your team is too. Billy Grace replaces confusion with clarity, so you can act faster, prove impact, and grow with confidence.
You can’t connect ad clicks to closed deals
Full journey tracked from first impression to conversion
You can’t prove which channels drive lead quality & revenue
Understand how each channel contributes to overall performance
Budget favors the channels with the most clicks
Budget shifts to what’s actually driving revenue
Attribution stops at the last click
Multi-touch attribution across the full funnel
Reports take hours and still cause debates
User friendly platform that makes reporting fast, simple, and trusted.
“Billy Grace finally shows us what really works — even offline. It’s like having a smart colleague who helps us steer for better returns.”
“Billy Grace provides AI-driven automations and insights through the UMM model, helping us refine our marketing funnel and gain deeper insights for smarter campaigns and better results.”
“Thanks to Billy Grace, we can finally back up our branding efforts with solid data. It strengthened internal trust to invest consistently in the upper funnel.”
