You Can’t Scale
What You Can’t See
E-commerce marketers are under pressure to prove performance, but upper-funnel impact is invisible, dashboards never align, and budget decisions feel like guesswork. Every platform claims the win. Your backend says otherwise.
Marketing channels inflate conversions you can’t verify
Last-click logic hides the true performance you need to see
Reporting eats 5-40 hours every month, but clarity is missing
No way to defend the ROI of branding adspend to your CFO
This Is What Clarity Looks Like
Data in 10+ tools, no single truth
One dashboard to rule them all
Clicks over-credited, impressions ignored
Unified measurement across clicks and views
Manual budget adjustments
AI shifts budgets daily based on performance data, no human action needed
Your CFO doesn’t trust platform numbers
First-party attribution & backend purchase validation
You guess what creative is working
Analyse creatives by performance metrics, product, and funnel stage
Meet Billy Grace: The Marketing OS built for eCommerce with
One Source of Truth
Unified data from every channel: unbiased, first-party, and GDPR-compliant.
Smarter Attribution
Attribute on both views and clicks for true upper- and lower-funnel visibility.
AI Budget Autopilot
Automatically shift spend to what’s working best on a daily basis.
Creative Intelligence
Know which product, ad, or creative across channels actually converts.
This is how eCommerce teams use Billy Grace to grow smarter
You’re spending on TikTok, Meta Awareness, and video, but can’t prove what’s working.
Billy Grace shows you exactly how interactions (impressions & clicks) lead to conversions, so you can defend brand spend with confidence.
You’re manually moving budgets between platforms, and it’s always reactive.
Billy Grace reallocates spend daily based on what’s expected to perform across channels, products, and creatives.
You spend hours every week pulling numbers from GA4, ad managers, and spreadsheets just to explain results.
Get one real-time dashboard that your whole team (including your CFO) can trust, no formatting required.
You launch dozens of ads and guess which ones work.
Analyse creatives by your performance metrics, product, and funnel stage. Stop wasting money on low-performers.