Playbook
1 minute read
The peak season playbook by Billy Grace
The Peak Season Playbook by Billy Grace reveals the data behind the world’s biggest marketing moment, and how you can turn our insights into your advantage.
Black Friday is no longer a single day of chaos. It’s a six-week auction surge where competition, attention, and opportunity collide.
Billy Grace analyzed hundreds of millions in revenue data across Google, Meta, TikTok, Pinterest, and more to uncover how brands win the season.
Not by spending more, but by spending smarter.
Download the Peak Season Playbook and get the insights that top-performing marketers use to balance budgets, outsmart inflation, and sustain growth long after Black Friday ends.
What’s inside
- Channel Intelligence
See how ad spend and ROAS shift across Google, Meta, TikTok, and Pinterest during Q4 — and where stability and efficiency hide in plain sight. - Strategic Takeaways
Actionable insights for planning your Q4 media mix, from early priming to post–Black Friday retention. - Real Data from Real Campaigns
Drawn from the aggregated Billy Grace dataset — revealing the actual patterns behind media inflation, conversion surges, and customer intent. - Expert Guidance
Tips from Billy Grace’s Customer Success team to help you translate insight into action.
Turn data into your competitive advantage.
