Data-Driven Attribution Drastically Lowers Veloretti’s CPA

“By integrating Billy Grace’s attribution model, we’ve gained clarity into channel contributions and campaign effectiveness across our platforms. These actionable insights have empowered us to distribute our budget more strategically and reduce acquisition costs significantly.”

Richelle Oostrom

Growth Specialist

Results

The implementation of Billy Grace led to measurable improvements in Veloretti’s marketing efficiency and cost-effectiveness:

Around 30% reduction in CPA

Significant cost savings allowed for increased investment in upper-funnel campaigns.

Around 20% increase in orders

Improved targeting and attribution led to higher conversion rates.

Challenge

Veloretti aimed to refine its marketing performance by improving data consistency across multiple platforms, ensuring a more accurate understanding of channel contributions to conversions. While leveraging analytics- and upper-funnel marketing platforms, the data often presented discrepancies, making it difficult to identify the true impact of each channel. This lack of clarity led to suboptimal budget distribution, ultimately increasing acquisition costs. Veloretti sought a solution that would centralize their data and provide actionable insights to drive more strategic marketing decisions.

Approach

Billy Grace provided Veloretti with a unified, reliable marketing attribution model, enabling the brand to track campaign performance more accurately across all channels. By leveraging advanced attribution insights, the company was able to:

• Identify the true impact of each channel and adjust budget allocation accordingly.
• Effectively utilize the platform to achieve and exceed performance targets.
• Improve reporting efficiency by centralizing marketing data into a single, actionable dashboard.
• Gain confidence to invest more in upper-funnel channels like YouTube and TikTok, which were previously underutilized due to measurement difficulties on the actual impact.

By integrating Billy Grace into its weekly reporting processes and daily campaign optimizations, Veloretti could optimize its marketing investments, ensuring ad spend was allocated to the most effective channels while maintaining a strategic balance between upper and lower-funnel activities.

Key takeaways

• A single source of truth eliminates conflicting data and improves decision-making.
• Precise attribution allows for more efficient budget allocation, lowering CPA significantly.
• Increased confidence in upper-funnel marketing leads to greater brand visibility and long-term growth.
• Scaling automations within Billy Grace is the next step towards maximizing efficiency.