Full-funnel measurement
Maintain a data-driven strategy with full-funnel data measurement. Our Unified Marketing Measurement model attributes both views and clicks to include top-funnel advertisement impact on conversions. This prevents over-interpreting the impact of low-funnel ads and provides full-funnel insights of ad performance.
Helicopter view
Our Data-driven attribution models quantify the effect of all influencing factors on conversions. Besides the influence of all touchpoints in the customer journey, we even quantify the influence of weather and product seasonality.
Unlimited data retention
While third-party reliant attribution is hindered by data retention caps at just seven days, with Billy Grace, you get unlimited data retention. With first-party tracking, we remove the constraints and prevent fragmenting customer journeys.
“Thanks to this approach, we’ve developed a scalable brand strategy that directly contributes to our commercial objectives."
"With Billy Grace, we finally see the full picture and use every euro more intelligently by focusing more on top-funnel advertising."
"Billy Grace has helped us adopt a data-driven strategy that goes beyond last-click."
“Billy Grace helps us make decisions with confidence. We’re no longer guessing; we know where to invest and how to grow.”
Book a demo
Book a 45-minute online meeting with one of our experts, and they’ll show you how we can improve your decision-making with data you can trust.
Discover our other features
Billy Grace’s power lies in the combination of our features in an all-in-one package. Have a look at the overview to discover our other features.
