Tracking, Attribution, Analytics and Optimizations in one platform
Regain control of your marketing performance. Conquer the complexity of online marketing by combining all 4 pillars in 1 complete platform.
Attribution
Modeled attribution
For superior performance valuation, I combine my optimal data sets with data-driven attribution models like Unified Marketing Measurement. This advanced model combines Marketing Mix Modeling techniques with Multi-Touch attribution. Get better insights by using models that can attribute views + clicks to make full-funnel, data-driven decisions.
Analytics
Centralized analytics
Experience a streamlined view of all crucial marketing data in one integrated, customizable dashboard. Easily analyze all data at channel, campaign, keyword, or product level. Dive into my Creative Studio to see how you can improve your creatives. It’s your marketing data, unified and simplified.
Optimizations
Automatic optimization
Unlock smarter marketing with my AI-powered optimization. I use accurate and unbiased data from my tracking and attribution and run it through AI models to optimize your campaigns’ effectiveness. Simplify your strategy with automatic spending and ROAS targeting, all focused on maximizing your ROI.
Maura van de Kempe, Senior Marketeer, Vanilia
“Billy Grace is highly recommended! The platform provides us with many reliable insights into our data and utilizes AI and ML to offer recommendations and optimizations. It has helped us work more efficiently and effectively, resulting in a smaller allocation of budgets, and ultimately more growth.”
Akke Pennin, Co-owner, IWB
‘’Billy Grace is very well approachable and responsive. Additionally, it’s impressive how they allocate their resources for new developments in response to our feedback, which is often rapidly implemented‘’
Marit Hendriksen, Digital Marketing Manager, Joolz
“Not many tools make it past my inbox, but for Billy Grace, I made an exception. Thanks to Billy Grace, this past year we gained more insights into the value of our online channel mix and spent our budget more efficiently. Looking forward to a great continued collaboration!”
Book a demo to learn how I can help you
Book a 45-minute online meeting with one of my experts, and they’ll show you how I can improve your online marketing efforts.
