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AI and Humans: Working together to stay ahead of the competition

AI has taken over many facets of online marketing, but there are some tasks where AI needs human help to be successful. This blog post will discuss why you should integrate AI into your workflow and why you still need a human stamp on digital work.

What is AI?

AI, or artificial intelligence, is the next step in marketing evolution. AI has been something that humans have dreamed of for years, and not until recently did we see any real advancements in AI technology. AI uses computer software to analyze data and make decisions based on this information instead of humans making these choices.

You can look at AI as an extension of our cognitive abilities. These machines can communicate with people in a way that feels natural, and much like people, they can understand complicated ideas. And can draw conclusions based on the data presented, but on a larger scale than we can.

Billy Grace is an AI that can analyze, forecast, and optimize campaigns and much more.

Spending endless hours working with ad managers and analyzing the data within those dashboards is now a thing of the past.

“AI will make it so that marketers have more time to do creative tasks instead of looking at statistics all day.”

Why do we use AI?

We value our time, and so should you! Because time is money. If a task is continuously repeated, it can be automated; here is where AI joins the conversation.

AI can maximize your performance and save time thanks to its superior brain-like abilities that can automate these tasks.

You can brainstorm marketing ideas with the time won, resulting in more creativity! We believe that: AI will make it so that marketers will have more time to do creative tasks instead of looking at statistics all day.

AI analyzes: historical and current data to forecast valuable predictions. These predictions are not solely based on company data, but AI can also combine, for example, weather forecasts, Specific Keywords, and Trends to make them valuable.

In the era of big data, we need to mine all that information, and humans can no longer do it alone. These forecasts will optimize your marketing campaigns and save you a large sum of adspent. A human brain cannot process large quantities of information in split seconds.

In the era of big data, we need to mine all that information, and humans can no longer do it alone,

AI needs us to thrive in marketing.

AI needs human guidance. Billy Grace learns through machine learning algorithms, AI's way of interpreting data and learning. BillyGrace can analyze data independently but requires more time to process information, and AI is not perfect.

AI relies on human input to function effectively. While AI can process large amounts of data very quickly, humans still need to tell them what to do with that data.

In addition, AI lacks empathy and creativity, two qualities that are essential for success in marketing. Luckily for us, these two tools are given to us at birth! We can connect with consumers emotionally and develop outside-the-box solutions for marketing campaigns.


Billy Grace is unlike any other marketing tool out there. Our AI engine is changing the way marketers think and work, and you can feel it as soon as you start using the system.

With Billy Grace, you have complete insights into every aspect of e-commerce. You can automatically optimize your ad budget across all channels – something which is totally unique to this system and has never seen before in the current digital marketing landscape.

Not only that, but Billy Grace makes it easy to track your progress and see how your ads are performing. As a result, you can ensure that your campaigns are always on target and that your budget is being used in the most effective way possible.

BillyGrace is our first step to discovering new possibilities and opportunities. BillyGrace can deliver more sales and better ROI on marketing campaigns and help you with customer service and fulfillment.

One AI to rule them all! It is not about replacing humans with machines; it's about making the work more efficient, effective, and enjoyable with AI technology.

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