Articles

ROAS: The short-term-thinking-syndrome

Many companies steer their marketing wheel based on Return on ad spend (ROAS), resulting in under-investment and short-term thinking and...

Machine learning in Google Ads will make your website traffic spike

Machine learning and AI technology will be more important in the future than they are now. Today, we'll discuss machine learning and why...

Why Chat GPT a crucial tool for modern content marketing is

As eCommerce businesses continue to compete in a digital landscape, the pressure to create high-quality, engaging content can be...

Multi-metric analysis is THE key to data-driven marketing

Multi-metric analysis in a data-driven digital strategy. In today's digital landscape, data plays a crucial role in the success of a...

How do brands empower their business with AI?

Brands are using artificial intelligence to target consumers with customized content and offers. AI can help create a personalized...

Recessions create opportunities with a Data-driven strategy

The economy is struggling, many businesses are probably thinking of cutting costs, is there a profitable way through this?